Marketing impact on diffusion in social networks
نویسندگان
چکیده
منابع مشابه
Marketing impact on diffusion in social networks
The paper proposes a way to add marketing into the standard threshold model of social networks. Within this framework, the paper studies logical properties of the influence relation between sets of agents in social networks. Two different forms of this relation are considered: one for promotional marketing and the other for preventive marketing. In each case a sound and complete logical system ...
متن کاملViral Marketing and the Diffusion of Trends on Social Networks
We survey the recent literature on theoretical models of diffusion in social networks and the application of these models to viral marketing. To put this work in context, we begin with a review of the most common models that have been examined in the economics and sociology literature, including local interaction games, threshold models, and cascade models, in addition to a family of models bas...
متن کاملModeling Influence Diffusion in Social Networks for Viral Marketing
Modeling influence diffusion in social networks is an important challenge. There are a large number of models in the literature addressing influence diffusion and viral marketing [2], [4]. However, there exist some significant limitations in these models. First, they approach a social entity’s adoption likelihood from a confined scope, considering only the direct influence from the activated ne...
متن کاملThe Impact of Social Media Marketing on Brand Loyalty
This article is "Retracted" at 2018/04/04 due to "Plagiarism" totally from "Erdoğmuş, İ. E., & Cicek, M. (2012). The impact of social media marketing on brand loyalty. Procedia-Social and Behavioral Sciences, 58, 1353-1360."
متن کاملImpact Of Homophily On Diffusion Dynamics Over Social Networks
The purpose of this study is to find out under what conditions homophily reinforce the diffusions over social networks or undermines them. To realize this aim, formal modeling approach is utilized and an Agent-Based Model is constructed. Afterwards, diffusion of a non-sticky innovation is investigated with the experiments having varying homophily levels in a social network with two distinct kin...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of Applied Logic
سال: 2017
ISSN: 1570-8683
DOI: 10.1016/j.jal.2016.11.034